This is the eighteenth blog in a series of 36 blogs explaining 36 key concepts we need to be able to understand to think critically about treatment claims.
If an outcome is measured differently in two comparison groups, differences in that outcome may be due to how the outcome was measured rather than because of the treatment received by people in each group. For example, if outcome assessors believe that a particular treatment works and they know which patients have received that treatment, they may be more likely to observe better outcomes in those who have received the treatment.
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